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Impressing an Angel Investor (or Two)

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Getting start up capital for your business may be one of the most frustrating and difficult parts of starting your own business. After all, you have a product you are passionate about, and you know it meets a need in the market, yet you have no money to start your business. While this is frustrating, it is part of being an entrepreneur. If you are truly passionate about your product, consider working to find an angel investor to help fund your product.

Individuals who have chosen to become angel investors step in when a new business owner can find no one else to take on his business. This is where the name "angel investor" comes from. Since angel investors are investing their own money into the business, they do tend to be quite selective as to the businesses they choose to take on. But, since they are investing their own funds, they are often more willing to take on smaller businesses that require a smaller investment, making them popular with many new businesses.

So, what can you do to impress an angel investor? First, find a business angel that has a passion for the area that your business is going to fall into. If you know that a potential investor has a passion for technology, for example, and your business is technologically based, then you have a good fit. Remember, most business angels are entrepreneurs themselves. As such, they have a desire to help the next generation succeed, and make some money off of the new businesses as well. But they are busy people, and need to have a business proposal in an area they understand.

If you can learn something about your potential angel investor before sending your proposal, you may want to consider tailoring the proposal to be something that the angel investor is passionate about. Remember, since angel investors have limited funds, they are picky about the businesses they invest in. Having a subject or product that is something the investor is passionate about is a good way to get noticed.

When selecting the management for your new business, select management personnel that the angel investor is familiar with. Look through the investor's past investment history, and find out which management companies they seem to prefer. If the investor knows the business will be well managed, then they are more likely to invest their money.

Finally, present the proposal to the investor in such a way that the angel can clearly see the benefit his or her expertise brings to the proposal. While angel investors are typically done with their own businesses, they like to feel needed in the businesses they invest in. With these tips, you can make your business plan stand out in the eyes of an angel investor, thus landing you the funding and expertise you need for your new business.

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